Speaking of Ford cars, we may be most impressed by the century-old history of Ford. Ford was founded in 1903 and owns two brands, Ford and Lincoln. With these two brands, Ford has grown into the world ’s largest car. One of the manufacturers, with an annual turnover of 156.7 billion U.S. dollars, nearly 200,000 employees, and ranks 28th in the world's top 500. All this shows that Ford is a great company. However, in the Chinese market in recent years, Ford's The performance was amazing!
Both the Ford Motor Group and GM Group entered China together in 1997, both of which entered the Chinese automobile market earlier. Now, the development of the two major automobile groups is completely opposite. Progress, and Ford sales decline every year, becoming a bad boy in the automotive market; Ford Group has two joint ventures in China: Changan Ford and Jiangling Ford. According to statistics from relevant departments, from January to November 2019, The cumulative sales volume of Changan Ford was only 161,600 units, a drop of 53.86% compared with the sales volume of the same period last year, which also indirectly illustrates the decline of Ford Motor!
Ford, a world-renowned automotive brand, has ended in such a way. I think there are many reasons for this. First of all, it must be related to the market environment. In recent years, the automotive market has continued to slump, and many automotive brands have reached a point of life or death. There are many domestic brands and joint venture car brands. Another reason for the decline in Ford's sales is that its own product line is updated too slowly and its products are not competitive!